If you are here, you probably understand the importance of having amazing headshots and branding photography. That doesn’t mean you want to do it.
Don’t worry, I get how uncomfortable it is being in front of the camera. A key benefit to being a photographer is I get to be behind the camera all the time not in front! But I do my absolute best to make you feel comfortable. We will work together before hand to figure out what you need to get from your session and how we will achieve that. I find this helps clients have more confidence in the session and having an end goal keeps you focused on the importance of why you need to do this.
On the day of the shoot, I will give gentle guidance on posing and I also love to incorporate action and movement as this really helps people relax. This can be as simple as you showing me what you do.
Bringing along props. This can be as simple as your laptop, planners or your phone. If you make products, bring some along, show me how you make them, use them or package them.
Can you show me your inspiration, ingredients or tools you use? All of this takes the emphasis away from being on you all the time while still giving your clients an amazing way to connect with you and your business.
How to use your photos after you receive them?
First up is to look to your website. A good bio is one thing but people do love to see who you are. It creates a stronger connection and familiarity that words alone won’t do. Having professional headshots done makes this easier, look more finished and professional. It shows your clients you know your business is worth investing in and you want to make an effort to connect with them.
Social Media
Stuck for content? We all are! Having personal branding shots done means you can easily introduce yourself to your audience and keep doing so as you gain new followers. You can show clients your products, your service in action or your craft. Whats your inspiration, your why? A before and after shot shows how your business has progressed. What tools do you use?
A well planned branding shoot can cover so much. Once you book with me I have a Planning Prompts guide that help you pull together so many ideas, keeping your feed full of personalised content just right for your business. No more relying on stock photos that aren’t quite right.
Third Party Publishers
Local magazines and newspapers are always looking for content to publish, whether online or in a printed publication. Reach out to them and ask how to get a feature. If you have an exciting upcoming launch, sometimes its a matter of simply submitting an article and image to them (make their life really easy). Sometimes they may want to interview you and may well offer you advertisement space. Having your own set of branding images is going to ensure you make the most of this and control your image in the public sphere.
Offline
Going offline is equally important. Are you going to any networking events? Business showcases? Or Industry exhibitions? Leaflets/posters placed in the right spots can work amazing too. Having personalised banners, leaflets and even business cards with your own images can really make you stand out and be memorable.
